We started SouthPop Fingerboard Supply to revive a community previously thought dead here in sunny Singapore.

There has always been an existential problem in fingerboarding: we've all scratched our heads a little at the sheer amount of gear on the market these days.

Weeks, months, maybe years of research go into spending your hard-earned money on parts to build the perfect setup, but it turned into an unnecessarily long journey full of trial and error to figure out what exactly your specs are.

This is exactly where we began with SouthPop. It took a whole lot of R&D and collaboration, but we believe we've built something incredible here. Our aim is not to be a well-stocked fingerboarding store, rather it's quite the opposite:

We don't believe in carrying everything; we believe in carrying the right things.

With this, we've curated a thoughtful selection of products from brands around the world with an emphasis on quality, consistency and character over all else; to serve both the seasoned veteran and the fresh beginner.

Gone are the days of hype buying – SouthPop proposes a new culture of only stocking the products we believe in, the brands that move us.

We got on our feet thanks to this community, and as we grow, our ethos remains the same:

SouthPop is not just another store, it's a philosophy.
We aren't here just to sell products, we're here to hook you up as best as we know how.